Digipalooza Day Two – Morning Sessions
The first session on Saturday was devoted to Proven Promotion and Community Outreach Programs.
Shannon Mangon, our Digipalooza planner and Partner Services Manager, gave me some marketing tips that I plan to put into effect immediately. Actually, I wanted to kick myself for not thinking of these obvious spots to put the Overdrive link – – on our catalog page and on the teen page on the web. I also admit to never using Overdrive promotional materials in our library. This will also be remedied a.s.a.p. I guess it takes someone else to point out these things in order to get my rear in gear. I might as well confess to the ultimate – no formal class training ever conducted at our library. (I cringe in shame !!) My first task tomorrow is to email each and every public service librarian, intern, or reference assistant regarding Overdrive’s September training. There is no reason we can’t have 100% participation.
David Belanger from Delaware County Library System also provided great ideas that can be put into action regarding promotion. I loved his logo which was featured on the library’s promotional bookmarks as well as the tee shirts used in a community event. However, it was his Cordmen that rocked his presentation. Thanks, David, for providing us all with the contact info for ordering them!
Mary Martinez (National Association of Realtors) developed and maintains a totally non-fiction digital collection from Overdrive. This is the first time I’ve ever heard of this, but her target audience uses digital materials for business, study, and personal development purposes. Her e-rating companion web page, created in Drupal, was an interesting example of creative ways to use the site.
While all of the presentations were excellent, it was Michael Colford from Boston who created the most excitement and questions from the audience with his music contributions to the Community Reserve module. He has placed music clips from local bands in the Boston area on the Overdrive Community Reserve to be shared by any other Overdrive partner library around the country. In the back of my mind, I knew the module existed, but had honestly never thought to check it out. By sharing this music with us, he not only gets word out about the bands, but also provides all of us with bites we can have available to our own patrons. Again, it was a great learning experience to hear about the Overdrive Consent and Release Form as well as the discussion on digital rights.