Internet Librarian Day One cont.
Mobile Monday was the theme of the Track I followed the majority of Day one. Although our Library already has a simple mobile site, I was anxious to see if this was the best way to go, as well as get new ideas for making it better. The following sessions answered many of my questions and provide me with fresh ideas. Here are some of the highlights:
Mobile Future with Joe Murphy, Daniel Lee and Chad Mairn
Why Libraries should have a mobile presence – The mobile web is connecting people to information where ever they go. This is a great fit for libraries!
Mobile refers to the user, not the device or application
- Create a basic mobile web page – works on lowest common denominator. (have a click to add to phonebooks.)
- Use QR (Quick response) code to quickly guide people from physical objects to digital. Put your QR code on flyers, posters, ID Badge,
- Use Google Voice for a Simple and free SMS Reference Service. Get a free voice number and promote it.
The next speaker took a look at the future of mobile from an advertising perspective . Advertising on mobile apps is exploding. Mr. Lee sited the statistic that 80% of apps downloaded from iTunes store are free. One sure way to tell that the future of mobile tech is here is because advertisers are spending so much money on the mobile web. Another statistic that was stunning to me is that the average US teens send or receive 3,300 text messages per month. YA librarians take heed of this fact and find ways to reach teens using mobile!
This advice for those in libraries thinking about getting into mobile technology:
- start small and aim for incremental change.
- Appreciate the turbulence – changing standards and formats all around us. Power is in turbulence.
- Target mobile friendly content to mobile-friendly users. Not everything has to be mobile.
- Focus your mobile-friendly users to come in to you.
- Get people within the routine of mobile user’s day.
- Stay curious and look to other industries for inspiration and examples.
Entry filed under: conferences.